The term ”Organic” applied in context to the internet and search engine result placement refers to content or search results that appear because of their relevancy to a persons query. Organic search results are not paid advertisements or placements. They are earned through good practices, relevant and unique content, offering value to users, and satisfying over 200 other factors.
74% of people who use search engines never scroll past the first page. Search engines have become extremely successful in answering your questions, or finding what you are looking for within the first few results. Assuming your site looks amazing, and your content speaks directly to your audience, you may still have HUGE problems. The structure of your site, response time of your server, permalink structure, meta tags, and other “hidden“ factors may be preventing you from reaching #1.
At the other end of the spectrum, you may have everything covered, and you are ”riding high on the hog”, so to speak. Except for the fact that your current SEO Partner has been utilizing BlackHat methods to manipulate the results in your favor. This includes buying and selling links, spinning weak or plagiarized content, giving you fake likes, shares, reviews and more. When your site is detected by automation or manual review it can be removed from search results all together.
It is extremely easy to tell when you are not showing up in search results. No emails, no phone calls, no site usage, no sales- at least not as much as you would like. Unfortunately, to an untrained eye- figuring out which of the 200 factors is causing your site to rank way down there is nearly impossible. One of the first things you will need to do is install some analytics and verify with various webmaster tool suites. The information they provide can help to paint the picture very clearly.
Once we begin to find those impediments we take steps to repair or build solutions that address these flaws with searchability. When all server-side and application issues have been addressed it is time to focus in on the content and value that each page presents to the type of people it was designed for. Your content may be too thin, or stuffed with keywords, it may be too similar to your competitors. We continuously research and analyze data reported back from your site to uncover wins and losses, as well as uncover patterns that pose a risk. This is what we’re talking about:
The semantic web is now a reality. A goal already achieved by a number of technologies made to make internet content accessible not only to humans, but also to the machines. In short, with the semantic web, content makes absolute sense for the machines, and in particular… for search engines.
Simply put- data has become universally accessible and syndicated. Until recently, standard HTML tags were the only option for structuring your information on the internet. Search engines understood that a title was a title, and a paragraph, a paragraph. Back then, only human judgment could determine the true nature of the information in indexed pages, images, and videos. Microdata goes way further in structuring information. It relies largely on the standards of HTML, while enriching the tags with features to describe the information. For example, a product’s price, its description and characteristics are marked and therefore understood as such by search engines.
Our team was actively involved with this movement from the start. As early beta testers for the Google Rich Snippets Testing Tool used to preview your site as a Google website crawler- we realized how this would greatly impact search placement for our clients. That is why we have been implementing microdata from the start. If you are currently engaged in SEO practices, we advise double checking that semantic markup is being used on your website today.
If your site is marked up semantically your search results can contain rich snippets which are more engaging, informative, and take up more real estate on the search result page. Rich Snippets include ratings, product inventory, business hours, breadcrumb links, and more. Microdata also allows for your content to be more thoroughly understood by the knowledgebase and therefore pair with people who have an affinity for your content.
Creation.Haus offers a full-service Search and String Entity Optimization package that covers you completely from server to search. Our team will go to work performing various audits against the server, applications, content, aesthetics, user experience, and sitemaps. You will receive a 30 minute consultation and an easy to understand actionable report monthly detailing what we did and how it affected your placement. Also includes social media performance analytics and the impacts it had on your traffic and search rankings.
We offer many SEO related services on a per project basis. If your organization is looking to migrate your site to a new host or a new domain and you want to ensure that all page rank and authority is passed along- we can help! If you need help recovering from an algorithm change, no problem! Our team is ready to correct any issue that may arise! We are certified by Google and a Partners Agency. Consultation is available if you require a second opinion on your current SEO investments.