“Google has got to keep trying to be smarter and smarter. So our mission is to organize the world’s information to make the universe more accessible and useful.” -Matt Cutts, Google
Matt Cutts says it best; Google is constantly trying to provide search users with the best possible experience. While that’s awesome for the users, it also means that businesses have to work a lot harder to make sure that their websites rank high enough in search to be noticed by users. Search users only want to spend time examining quality content, and Google only wants to give them that quality content they are looking for. That is why it is so important for you, as a business leader, to stay updated on the latest standards for search engine ranking. Currently, that standard is a healthy combination of Schema.org’s microdata markup and high quality content.
So what exactly is this microdata markup? Well here is the inside scoop…
What is microdata markup? Microdata markup is essentially the language in the code of your website that gives meaning to the content on your website so that search engines can easily categorize it in search. If a search engine cannot find the microdata and use it to make sense of your website content, it will move on to the next website and drop your website’s search ranking.
Why do I need microdata markup? Because Google, Bing, and Yahoo! have standardized microdata markup, they are expecting it to be on the pages of your website; if it’s not, you’re out of luck. Websites that lack microdata are losing organic search ranking fast and will not be updated and included in the continuous changes that the world of search is experiencing. As search continues to play a fundamental role in driving traffic to your website, your business cannot afford to be eliminated from the rankings.
“The more markup there is- schema, video, or whatever- the easier it is for search engines to be able to interpret what really matters on a page.” -Matt Cutts, Google
How do I get started? Because microdata is a very new, but mandatory tool, you need to find a website design and development team that knows how it works and how to implement it on your website. Microdata is complex and time consuming to understand, but once implemented on your website, easy to manage. Pair your company with a qualified website design and development team and you will save your business an immense amount of time and money as you use microdata markup to build a formidable organic search ranking foundation.
To get down to the nitty-gritty of microdata markup and find a firm that can help you reap the rewards of a website with microdata markup, click here!
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[schema type=”product” url=”http://schema.org/” name=”Microdata Markup ” description=”Microdata markup is the essential coding on the content of your website that helps search engines determine the relevant audience your website needs. ” ]