How much time do you spend updating social media for your business or clients? Chances are, social media has become a lot more time consuming than it needs to be and you’re losing valuable time and money because of it.
You know your business needs to be on social media to be successful in today’s digital age, but you’re having trouble seeing the value in all the time spent. So what do you do?
Well the good news is, there are plenty of useful apps and tools online that you can use to efficiently utilize social media to your advantage. We’ve taken the time to sort through the lot and found several that we think you will really like!
LikeAlyzer- Do you look at the analytics for your social media pages? Analyzing what you do on social media is essential and fortunately, most social networks now offer analytics for business pages so you can determine what is or is not working. LikeAlyzer is a tool for Facebook that takes those analytics a step further. With LikeAlyzer, instead of just seeing how many new likes your page got or how much engagement you received throughout the week, you can now measure and analyze the effectiveness of your Facebook pages and tactics. This tool functions more as a medium that helps you predict what will work best for your audience.
Swayy- Content Marketing is all the rage now, especially on social media. The trick is finding the balance between sharing your own content and sharing the content of others. You want to position your business as well rounded by sharing others’ content, but sometimes it can be very hard to find good content to share. Swayy is a great tool that suggests content for your sharing pleasure, based on the topics you select and the audience you position your business in front of. As a bonus, it saves you even more time by suggesting relevant hashtags for your posts!
Hootsuite- Hootsuite is sort of like your one stop social media tool. With Hootsuite, you can schedule posts, evaluate data, and keep tabs on all of your social media pages, all from one central location. This tool is great for scheduling posts over the weekend or while you are on vacation so that there is no interruption in your engagement with your followers!
Canva- All of the most successful businesses on social media utilize video to make their posts more enticing for viewers. But if you aren’t a graphic designer or don’t have one you can work with, it can be challenging to make appealing graphics for your pages. Or so you thought! Canva is a fantastic design tool you can use to create posts, presentations, posters, profile pictures, and so much more. The best part is, the designs you create are free unless you utilize images or designs supplied by Canva. How exciting is that?
Commun.it- Twitter can be incredibly powerful for your marketing if you know how to properly use it to engage your audience. However, the nature of the network can make it very challenging to keep up with updates and users and determine who your most valuable advocates are. The beauty of Commun.it is that it takes a look at your Twitter profile and data and determines the best tweets for you to share, the people you should thank for their valuable insight, the new followers you should thank, and the users you should or should not consider following.
Spruce- Tweets that have pictures drive 150% more engagement than those without. Spruce is a great tool that you can use to “spruce” up your tweets by creating a visual background for the message you wish to share! You can also download the image and use it elsewhere if you would like. The possibilities are endless!
Using social media to get your company’s name out there doesn’t have to be as hard as you’re making it! Check out these awesome tools and see how they can help you make the most of your businesses’ social media image!
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