Content Marketing is really not a new thing. Marketers have been using content in an effort to sell their products for many years. Regardless, Content Marketing has seen a revitalization in the last few years, and businesses and marketers everywhere have been rushing to create as much fresh content as possible. But is that really the point of Content Marketing? Create as much content as humanly possible. I would tend to think not, but why don’t you go ahead and take a look at these quotes from some of the experts in Content Marketing and then let me know what you think!
“I don’t care if the video I produce doesn’t sell shoes right away. I’m trying to create a culture and feel around New Balance.” ~Patrick Cassidy, Head of Global Digital Brand Marketing, New Balance @PatrickECassidy
“Stop writing about everything. So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around. No one cares about your special recipe… Find your niche, and then go even more niche.” ~Joe Pulizzi, Content Marketing Institute @JoePulizzi
“Content marketing means being so damn relevant to your target audiences that they can’t help but pursue you to help them achieve critical business objectives.” ~Ardath Albee, Marketing Interactions @ardath421
So what do you think? In case you didn’t get the message, Content Marketing is not about quantity. It IS all about quality though. Instead of feeling constant pressure to create new content all the time, focus on creating relevant content that engages your consumers. You will be amazed by the results!
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