Content Marketing is really not a new thing.  Marketers have been using content in an effort to sell their products for many years.  Regardless, Content Marketing has seen a revitalization in the last few years, and businesses and marketers everywhere have been rushing to create as much fresh content as possible.  But is that really the point of Content Marketing?  Create as much content as humanly possible.  I would tend to think not, but why don’t you go ahead and take a look at these quotes from some of the experts in Content Marketing and then let me know what you think!

“It’s not that we need more content; we need more relevant content.” ~Jason Miller, Senior Manager, Global Content Marketing and Social Media, LinkedIn @JasonMillerCA

“I don’t care if the video I produce doesn’t sell shoes right away.  I’m trying to create a culture and feel around New Balance.” ~Patrick Cassidy, Head of Global Digital Brand Marketing, New Balance @PatrickECassidy

“Stop writing about everything.  So many brands create content and try to cover everything, instead of focusing on the core niche that they can position themselves as an expert around.  No one cares about your special recipe… Find your niche, and then go even more niche.” ~Joe Pulizzi, Content Marketing Institute @JoePulizzi

“Make the customer the hero of your story.” ~Ann Handley, Marketing Profs @MarketingProfs

“Branded content is created for a company.  A content brand is created for a valuable audience.” ~Drew Davis, Brandscaping @TPLDrew

“Content is the reason search began in the first place.” ~Lee Odden, TopRank Online Marketing @leeodden

“Businesses are just now starting to realize that just spewing out content willy-nilly is not the answer.” ~Robert Rose, Content Marketing Institute @Robert_Rose

“People don’t buy from a website.  They buy from people.  Let them see who you are.” ~Mark Schaeffer, Schaefer Marketing Solutions @markwschaefer

“Content marketing means being so damn relevant to your target audiences that they can’t help but pursue you to help them achieve critical business objectives.” ~Ardath Albee, Marketing Interactions @ardath421

“Content is fire, social media is gasoline.” ~Jay Baer, Convince and Convert @jaybaer

“Less is more.  Keeping it simple takes time and effort.” ~Jeff Bullas, Marketing Blogger, Strategist, and Speaker @jeffbullas

So what do you think?  In case you didn’t get the message, Content Marketing is not about quantity.  It IS all about quality though.  Instead of feeling constant pressure to create new content all the time, focus on creating relevant content that engages your consumers.  You will be amazed by the results!

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Comments  / 2

  • Hey Alexa,
    Thanks for including me….
    But I think my quote is meant to be:
    ““Branded content is created for a company. A content brand is created for a valuable audience.” ~Drew Davis, Brandscaping @TPLDrew

    Thanks again!

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