Video production is taking the world of online marketing by storm, for real. In fact, it is estimated that nearly 90% of web traffic will be attributable to video within the next 5 years. As astounding as that fact may be, we still regularly come across clients who are not convinced that video is necessary for their business! We recognize that video is essential to success in today’s market, and we want nothing more than to help businesses succeed. So while we gave you the “7 Deadly Sins of Video Production” back in the spring, we now give you the “7 Stimulating Benefits of Video!”
Unlike your typical ad or graphic, video has motion, and motion grabs the eye and holds the viewer’s attention. As a result, you have a little more time to reel your audience in with a video than you do with a standard graphic advertisement because the viewer is automatically engaged! And that’s pretty awesome because every second counts when you’re trying to make a lasting impression on your audience.
In the amount of time it takes for someone to read and comprehend your advertisement or white paper, a video has already shared at least twice the information and completely engaged your viewer. Because video can combine visuals with spoken information, you have the opportunity to share more information in less time. What could be more exciting than that?
Video combines the effectiveness of sight, sound, color, motion, and emotion into one neat little package. When a viewer is faced with all 5 of these elements, it is nearly impossible to deny the portrayed message. In fact, consumers are 64% more likely to purchase a product after watching a video online!
When a consumer sees a professionally produced video on your website or in your advertisement, he or she automatically gets a sense that your business is one that is up to date and knowledgeable. What’s more, you can use your video to demonstrate your expertise in the industry. Consumers look to develop relationships with industry experts and are far more likely to buy from the businesses they have relationships with!
Did you know that a website with video is 53 times more likely to rank on the first page of a Google search than one without? 53 times! We like those odds! Video is a great way to drive traffic to your website, and with more website traffic comes higher search ranking. And we all know that ranking well in search is critical for your business!
Video spreads on the internet like wildfire. Just take a look at any Facebook or Twitter feed and you will see videos in every other post! People love video and they love sharing it too. When you use video to advertise your business, you reach a significantly larger audience than any traditional ad could. Think about it. Have you ever seen a banner ad and thought to yourself, “I’d really like to share this advertisement with all my friends!”? No.
Unlike typical banner ads that get old very quickly, if they were ever popular at all, video sticks around for the long haul. Especially if it is professionally produced, your video can be incredibly valuable to your website or advertisements for a very long time!
Now that we’ve convinced you of the many benefits of video for your business, what will you do? You cannot afford to go without video any longer, so it’s time to collaborate with a professional video producer to make your video campaign a success!
If you enjoyed learning something great, check out one of our other great blog posts here!
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